MillerCoors Secures 3-Year Deal with FX

Dear Client:FX Networks has reached a three-year agreement with MillerCoors to be the official beers of its channels FX, FXX, and FXM. The deal will give MillerCoors category exclusivity on any program integrations and first-look placement rights on FX programs in development, per company statement. Highlights include Miller Lite and Miller High Life spots in "The Americans," Coors Light and Blue Moon in "The Strain," Miller Lite and Leinenkugel's in "Fargo," and Miller Lite in "The Bridge." MillerCoors will continue