MillerCoors profits were up a big 55% in the first quarter. Some of that was due to synergies, some of it due to marketing expenditure timing, some due to lower taxes, but a big part of it was pricing: revenue per barrel was up nearly 6%. This duopoly thing is working out quite well so far. It certainly wasn't due to sales, as volumes were essentially flat. Coors Light is up low single digits (we expect about 3 to 4%),
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE