MillerCoors Planning Fruit-Flavored Light Beer, “Two Hats”

Dear Client:In the fight to recruit new LDA drinkers to team beer, MillerCoors has a new strategy: light beer (113 cals) with "all-natural fruit flavor," at category entry pricing.Late last week, the brewer sent note to distributors of a plan to introduce a new line called "Two Hats" in early 2018."Two Hats is a line of light beers brewed with a hint of all-natural fruit flavor created to build relevance with young (21-24 years old) drinkers and solidify their preference