MillerCoors New Brands and New Focus

October 3, 2013 Dear Client: MillerCoors met with their distributors in Las Vegas at the tail-end of the NBWA Convention yesterday to outline some plans and asks. The big news, of course, is the introduction of Miller Fortune in March, as well as a Memorial Day launch of a new limited edition Coors Light line extension for the summer, Coors Light Summer Brew, which has citrus in it (like a Raddler). MILLER FORTUNE. Miller Fortune will be the largest MillerCoors