MillerCoors Moves to Consistent GI and Discount Splits

Dear Client: Here's the deal. Miller and Coors legacy discount splits with distributors were different. Legacy Miller had a 70/30 brewer-distributor split on (general price increases) GPIs, while discounts were also split 70/30. So the brewer got 70% of the price increase, but also paid 70% of discounts. Coors, which typically gives distributors a better margin, had a 70/30 GPI split but had a 50/50 discount split, which some considered unfair to distributors, because the brewery took 70% of the