MillerCoors is Official: Now What?

MillerCoors is off to the races, and the company hopes to make the transition "without dropping a case," writes MillerCoors president Tom Long in a note to distributors, obtained by BBD through subterfuge and a temporary lapse in integrity. But perhaps MillerCoors' start is more conspicuous in what it won't rush into immediately. As we're told, only fools rush in. For distributors "there are no immediate changes in how we do business on a day-to-day basis. MillerCoors supply chain processes