MillerCoors Has Good News on Innovations and Freight Charges

Dear Client: At the NBWA Vegas MillerCoors meeting, new CMO Michelle St. Jacques celebrated the Coors Light “Made to Chill” campaign, and teased a slew of better-for-you innovations.  (Another highlight: a welcome update that lessening freight pressures will drop surcharges by an estimated 3.5 cents a case by next year, which will actually end up saving MillerCoors distributors millions.)  She listed some milestones the company has seen so far, not the least of which are their light beers’ share gains