MillerCoors Fronts New Agreement

Drawing from both Miller's and Coors' old distributor agreements, and throwing in a few new provisions, MillerCoors sent out its brand spanking new distributor agreement to most of its distributors yesterday. BBD perused the contract and a "cheat sheet" MillerCoors sent along with it, and we highlight some of the changes from the old contracts. Regarding promotion of MC brands, unlike A-B's contract or Miller's old contract, the new agreement does not require a specific dollar amount or formula for