MillerCoors 2015 Convention

Dear Client: Outgoing MillerCoors CEO Tom Long's opener at the convention here in Charlotte played off major A-B headlines. He called out A-B's "Brewed the Hard Way" Super Bowl spot and "Whatever" strategy, and stressed their own commitment to the three-tier system, with A-B Kentucky branch actions still in the headlines. The message: Distributors should choose MillerCoors as their ally, because they believe in three-tier; have the best portfolio; and back up their talk with actions. First, Tom set the