Miller Vows to “Never” Roll a Seltzer in New Marketing Stunt

Dear Client: Nowadays, it has become more shocking to hear a big beer brand family say it won’t get into seltzer than to hear one announce their entrance into the space. Of the top six brand families in off-premise beer, only two have resisted the urge to dip their toe into seltzer, at least so far: Modelo and Miller.  Bud Light, Michelob, Corona and Coors are all knee deep into the space by now. Constellation hasn’t explicitly said they’ll never