Miller Uses Taste Test in Ads

The Pepsi Challenge returns to the tube. Miller will debut new TV ads today featuring consumers in taste challenge events. The ads themselves, the agency, and the spots chosen to shoot the ads all tweak A-B. The ads were created by Schupp Company in St. Louis, and the ads were filmed on-premise in St. Louis, Chicago, and San Antonio. The ads show the results of Bud Light vs Miller Lite and Budweiser vs MGD taste tests, with Bud drinkers showing