Beer Business Daily – beer industry news and numbers

Miller to Test New Flavored Beer

With A-B hogging all the new product news lately, Miller has geared up to test market a new michelada-type beer. BBD has learned through Truth Squaders that Miller Chill will test in several southwestern states starting this Spring. Chill is flavored with lime and sells at above-premium pricing. Miller has made no announcement of the product yet.Recall that A-B will be fronting a beer called Chelada, with Bud and clamato, later this year, among many other brands. Developing...A-B CUTS DEAL

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

Channels