Miller to Ramp up Marketing (and Discounting)

In a stunning announcement, Miller Brewing Co. virtually admitted to losing the price war with A-B and Coors over Memorial Day, but vowed that it would not be fooled twice.In a press release, Miller admitted that it was "out-executed in discounting activity by both Anheuser-Busch and Molson Coors over the recent holiday period." Miller said it would adjust any "relative price gaps where competitor discounts have impacted sales." In other words, Miller was out-maneuvered and will be getting their pricing