Miller Taking Bud Select Seriously

In a memo to distributors last week, Miller advised their wholesaler network that A-B's new product, Bud Select, could be a threat and to take the product seriously. Miller vp sales Doug Brodman wrote that while distributors have "skeptically referred back to the histories of Bud Ice and Bud Dry," Miler believes that Bud Select is "a very rational strategy for A-B, given the trends of the past year. And thus, we feel it would be a big mistake to