Miller Takes Out USA Today Ad

Miller Brewing Co. took out a full page ad in yesterday's USA Today, thanking consumers for making Miller Lite a success.The copy in the ad reads: "Ad Meter? What about the sales meter?" The ad then goes on to thank drinkers for making Miller Lite America's fastest-growing beer in 2004 (they use ACNielsen supermarket data ending Jan 22).Simultaneously, Miller senior vp sales, Doug Brodman, sent a memo to distributors thanking them and alerting them to the ad.Recall that USA Today