Miller Takes Big Risk on CNBC

Miller Brewing Co. took a calculated risk by conducting a live taste test with the anchors on CNBC's morning show Sqawk Box. Two Miller gals conducted the taste test in a bid to increase the visibility of their "challenger brand" strategy of taking on the big red 'n whites. The piece included some background on the ad wars between A-B and Miller including a sound bite from the second handsomest beer journalist in the business. How effective are AB's response