Miller Slams A-B Discounting

Miller Brewing Co. issued a press release yesterday afternoon which concluded that July 4 discounting activity would "fail to drive volume or share gains." Miller is getting aggressive in communicating their belief that discounting is hurting the domestic beer industry.The release goes on the offensive against A-B, claiming that the red 'n whites lead discounting activity in many markets, particularly for economy brands, and it failed to provide the lift for premium brands. Citing ACNielsen data for combined supermarkets and