Miller Rolling Chill Nationally

Miller Brewing Co. on Friday evening quietly informed distributors that it will request a 50 cent a case (35 cents in some places) marketing co-op contribution from distributors to support the national rollout of Miller Chill, the lime and salt beer that performed well in test markets, particularly with LDAC to 27 year old women.Update: Miller had initially asked for the co-op fee up front based on forecasted sales, but later changed the fee structure to actual sales after their