SABMiller reported yesterday that for the 11 months to February, 2004, Miller's sales to retailers were down 2.7% on a pro forma basis, compared with the 9 month decline to December 2003, when STRs were down 3.4%. The brewer said in a statement that the "slowing of the volume decline trend can be attributed to continued growth in Miller Lite brand sales offset by some weaker performances elsewhere in the brand portfolio." We take that to mean that Miller Lite
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE