Miller Maintains Challenger Role

Miller Brewing Co.'s theme for their sales and marketing conference this year in Milwaukee is "Challenge", both in the sense of a noun and a verb. Stormin' Norman Adami told distributors that Miller has no intention of letting up on their main competitor. "The situation favors us," said Norman to a packed house. "Our brands don't have to be all brands to all people" unlike A-B. Norman used Christopher Reeves, Lance Armstrong, and Nelson Mandela (who is a friend) as