Beer Business Daily – beer industry news and numbers

Miller Lite’s Identity Crisis

While waiting for my flight at LaGuardia yesterday, I conducted a search on my email inbox for the term "Miller Lite." I then went back and read emails I've gotten from distributors over the last month or so regarding the brand. Almost without exception, though this is hardly a scientific poll, the general consensus is that Coors Light is flying and Miller Lite is soft. I realize that's hardly news as the scanner and shipment data back that up. Year-to-date

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