Miller Lite Rebound

The most recent IRI supermarket data set shows that Miller Lite, yes Miller Lite of all brands, is showing some signs of a rebound. For the latest four weeks ending Sept. 7 (which includes Labor Day), Miller Lite volume trends were up 5.3%, even beating out Bud Light which was up 3.7%. Lite's growth was lead by 18 pack cans and 2/12 LNs, but mostly lead by the big kahuna 30 pack can. It wasn't discounted either, as pricing was