Miller Lite Reboots Iconic “Great Taste, Less Filling” Campaign

Dear Client: Molson Coors is bringing back its “Great Taste, Less filling” ad this week (actually today, during March Madness), ahead of the all-important summer selling season.  It’s not only the ad that basically put Miller Lite, then a completely new proposition, on the map when the campaign debuted in 1975. It’s also among the most iconic campaigns in beer.  And there’s never been a better time to bring it back, said Ann Legan, marketing VP of the Miller brand