Beer Business Daily – beer industry news and numbers

Miller Lite Moves Digital Creative to DDB Chicago

Dear Client:Yesterday, we shared an Ad Age report that Omnicom's DDB Chicago might be back in the beer business as Miller Lite's lead digital and social agency. By now, MillerCoors has confirmed that as fact."As of this week, Miller Lite is moving their digital creative work from Digitas to DDB Chicago," a brewery spokesperson was quoted in a report from Adweek late last night."MillerCoors will continue to work with Digitas on the technical side of the business as they provide

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