Miller Lite Goes Back to the Future

Beer Business DailyAugust 19-20, 2008Miller Lite Back To the FutureIn its effort to distinguish Miller Lite from Coors Light and get back to the brand's roots, MillerCoors chief Tom Long told distributors in a memo that the brand is resurrecting its classic old tagline from the Miller Lite All Stars, "Tastes great, less filling." Tom says that MillerCoors "research has shown the two factors that matter the most to mainstream light beer drinkers are taste and refreshment. And so the