Miller Lite and Coors Light: How to Fix Their Lagging Sales

Miller Lite and Coors Light have both been struggling over the past several months in their collective fight against Bud Light (and it is collective...more on that below), causing each company to struggle to find a magic bullet to fix the problem. Both companies, it seems, have struck upon the notion that there's a certain type of person who drinks the majority of beer. This person is 21-27, male, works for a living, is increasingly Hispanic, and likes sports and