Miller Lite and Coors Light Challenge

Earlier this month we pointed out the challenge MillerCoors has in turning around Miller Lite without throwing cold water on Coors Light's recent momentum. We conjectured that Miller Lite and Coors Light likely have more consumer interaction than either have with Bud Light. However, AdAge's Jeremy Mullman, riffing off our piece, quotes MillerCoors' cmo Andy England pointing out that both brands are strong in different parts of the country (Coors Light in Northeast, West and North Texas, and Miller Lite