Miller Lite Ads Resonate with Wholesalers

March 23, 2012Miller Lite Ads Resonate with WholesalersDear Client:MillerCoors saw renewed energy and excitement at their distributor meeting in Las Vegas this week than in the previous two years, driven by a renewed focus on Tenth and Blake (see below), lots of new brands and SKUs, package innovations, a focus on understanding LDAC Millennials, and new creative, particularly for Miller Lite. In fact, all week people were coming up to me and saying, "Harry, I sure hope the Miller Lite