Miller Has Surprising July

While the craft segment of the beer business continues to fly, a mainstream domestic brewer is seeing a surprising resurgence in July. In IRI supermarket scans for the four weeks ending July 29 reported by Morgan Stanley's Bill Pecoriello, the beer industry was about flat. But Miller, driven by Miller Lite, their imports, Sparks, and Miller Chill, gained 0.4 share points for the month. Miller Lite gained 0.2 points of share while their new brands (imports and Chill) gained 0.8