Miller Has Finger Over Price Button in Florida

Oh boy. Looks like longneck fridge packs aren't the only thing Miller has in its arsenal to get lift in early 2006. BBD has learned that Miller is poised to push through a reduced 6 week price reduction on Miller Lite and MGD family suitcase cans and the new longneck 24/12 bottle package to Florida distributors. That doesn't bode well for rational summer pricing in '06.While the price sheet remains unpublished, BBD has learned from sources that Miller is taking