Miller Gains Share, Releases New Ads

While Miller's US STRs fell 0.3% for Q4 (their fiscal Q3), Miller gained share in the quarter. Miller also said it continued to see strong growth for Miller Lite "in line with expectations." Miller's domestic STRs rose 1.5% in the fiscal year to date (9 mos to Dec. 31), with similar trends for shipments. It looks like Miller was up about 1.5 to 1.8% for 2004.not bad for a tough year in domestic beer. Coors posted the best fourth quarter