Miller: Don’t Forget the One Who Brought You

Miller distributors were treated to their first regional marketing meeting under new ceo Tom Long. Given the tough summer beer sales, the meeting was surprisingly upbeat and the content received generally good reviews from the distributors we spoke with.One theme that emerged puts a spotlight on a discernable yet gradual shift in power and leverage to distributors, as most in the room now carry non-Miller brands. It also highlights the additional stroke that imports and crafts are having with distributors,