Miller / Coors Contract Showdown

The Big Talk of the NBWA Convention among distributors has been Miller's amendment to their distributor agreement and Coors response. Recall that Miller sent an amendment to their agreement last week extending the time of notification for when a distributor intends to sell its Miller brands from 30 days to 120 days. Coors then sent a memo to combined Miller/Coors distributors advising them that signing such a contract would, in effect, violate their Coors agreement. Coors' agreement gives them exclusive