Beer Business Daily – beer industry news and numbers

Miller and A-B at Price Parity

That didn't take long. Miller and Anheuser-Busch are now at virtual national price parity, due to aggressive price promotion by A-B. This is big news. As a result, A-B has gained impressive share against Miller in the past six weeks, and will likely report strong volume and share gains during its Q3 earnings results, to be announced on Wednesday.But those gains come at a hefty price. With steep discounts and IRCs in the mix, A-B is likely to report that

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

RELATED ARTICLES

Channels