Miller Achieves Critical Mass on Freight Program

It appears that Miller is getting pretty good uptake on their managed freight program. You'll recall that Miller distributors, particularly ones far from a brewery, were discouraged at the cost of shipping. In response, Miller announced last year at their sales meeting that it would create a freight program that would save some distributors money. Miller evp Tom Cardella sent a memo to distributors (obtained by BBD) which indicates that 70% of distributors have signed up for the program. Tom