Beer Business Daily – beer industry news and numbers

Millennials and More Shifting their Spend to Macro

Dear Client:Millennial beer drinkers are shifting their spend from craft to macro - at least, per Drizly findings, based on more than two years worth of data for purchases made through its platform."More than 90% of beer SKUs in Drizly's catalog are 'craft' as defined by the Brewer's Association. Despite the fact that there is a proliferation of craft beers available to the consumer, macro beers represent more than half of beer sales on Drizly, and are growing," per report.The

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