Dear Client:We're back with the second edition of our wide-ranging fly-on-the-wall interview with Mike's Hard Lemonade chief, Phil Rosse. Last issue was all about setting the stage for Mike's turnaround, and today we let Phil detail the learnings about culture, chain and SKUs that are driving their growth.GROWING BY ….. REDUCING SKUs? In 2012 we launched 32 new SKUs. In that same year we had an average of 5 or so SKUs per store in the US. We were the
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