Mike’s Launching Hard Lemonade Seltzer

Dear Client:  You could have seen this one coming, since Mike's Hard Lemonade has been the top hard lemonade brand for two decades. On today's Mark Anthony Brands virtual sales meeting, new CMO John Shea announced that Mike's Hard Lemonade Seltzer will hit shelves on March 1.  The company clearly seeks to take back what Mike's thinks is Mike's, as Boston Beer's Truly Lemonade has snagged 9.4 share of seltzer in less than a year's time.  Mike's intends to erase