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Mike’s Hard Lemonade Seltzer To Come Out Swinging This Month with Mike Tyson

Dear Client: Mark Anthony Brands held its third Big Bet Distributor meeting yesterday afternoon, and with it came a deep dive into the marketing plans that CMO John Shea has cooking up in his first full year at the company.  We’ll get into all the plans and numbers from John in just a minute, but first, we have to talk about the imminent spots for MAB’s biggest bet of the year - Mike’s Hard Lemonade Seltzer. You knew the brand,

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