Mike’s Hard Lemonade Seltzer Outpacing Truly Lemonade Launch, Says Mike’s

Dear Client: Last week we pulled back the curtain on the campaign Mike's is rolling for its biggest ever innovation: Mike's Hard Lemonade Seltzer, where they're reaching to be the top hard lemonade seltzer in year one. We shared that the watershed new campaign behind the brand would feature none other than Mike Tyson, in their big $35 million launch effort, as they seek to create 4 billion in impressions.  The paid media starts this weekend, on 3/14. Take a