Mike’s Continues to Rock

Dear Client: Mark Anthony Brands chief Phil O'Neal says he is "humbled" by the recent spike in mike's hard lemonade sales. Indeed, with PABs struggling, mike's has stepped up investment in TV ($17 million) and the numbers show it. Fiscal first quarter depletions are up 15 %. "I am please to share with each of you a first in the ten year history of mike's in the US, and that is, that for the first time ever, we shipped over