Mike’s: Clawing into Spirits

Dear Client:We're just gonna come out and say it: When it comes to convincing distributors to build their business around a particular company, Mike's Hard Lemonade may have the most compelling case right now.Here's why:Mike's total depletions are up 25% this year. And though that growth is staggering, this year isn't an anomaly. Their topline volume growth trend has accelerated on a bigger base for six years in a row now.Suffice it to say that Mike's president Phil Rosse is