Michelob Ultra Zero Off to a Hot Start in the NA Beer Race

Dear Client: No new beer innovation is off to a better start this year than Michelob Ultra Zero, Anheuser-Busch shared in a note to partners this week. The news of the brand ranking as the “the no. 1 innovation in total beer so far in 2025” by Circana MULC stats is not a complete surprise, given: SNAGGING OVER 7 SHARE OF NA BEER IN LATEST WEEK OF SCANS. But it is quite impressive hearing how Mich Ultra Zero has carried