Michel Doukeris Addresses Bud Light Backlash

Dear Client: It only took Anheuser-Busch InBev CEO (and former Anheuser-Busch chief) Michel Doukeris a couple of minutes into the Q1 call to address the situation with Bud Light in the U.S.  He addressed it more lengthily than we’ve heard from the c-suite to date, through the three “lenses” of “people, consumers and beer.”  He offered action items like  “direct financial support” to front line workers and wholesalers, noting that they are also tripling Bud Light’s summer media spend --