Mich Ultra’s Latest Experiential Marketing Move: Ultra 95 for Alexa

Dear Client:Michelob Ultra is seeking to make the fast-growing lifestyle brand even lifestylier for the super fit set. They're launching A-B's first Alexa "skill" with its "ULTRA 95" program.The ULTRA 95 skill "taps into the cutting-edge voice recognition aspect of Alexa to deliver 12 customized fitness workouts to beer drinkers who enjoy staying active physically as much as they enjoy gathering with friends for a beer," per announcement. They debuted it yesterday at some swanky New York City workout studio