Will Michelob Ultra end up being the 'Mountain Dew of Anheuser-Busch?' That's the guess of UBS analyst Caroline Levy. Speaking out BBD's summit, she pointed out how all of the growth at PepsiCo over the last few years has come from the Dew franchise, which has grown from 15% to 25% of Pepsi's volume since 1991. Similarly, A-B is possibly facing a half-decade of Michelob franchise growth, particularly if A-B puts more marketing muscle behind the Mich brand family.With Bud
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