Mich Ultra Commits Big Money to Level the Playing Field in Sports

Dear Client: Michelob Ultra has extended quite the nod to female athletes on Women's Equality Day today. Indeed, the brand announced news today that it will continue its efforts to “elevate female athletes” by kicking things up a notch with a $100 million commitment to women’s sports over the next 5 years. The commitment, which will see the spend go towards media/creative and bringing in new talent, will also see Mich Ultra out its own marketing materials moving forward For