When looking at how the Big Three brewers fared in February in supermarkets, it's strange how A-B and Miller both lost dollar share, which added together nearly equal the dollar share gains of Coors, according to IRI figures obtained by BBD. Of course, it's more complex than that, but not much. Bud Light and Miller Lite both lost about 0.3 dollar share points for the month, while Coors Light gained 0.2 share points, Keystone Light gained 0.2 share points, and
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE