Mega-Brands Continue Free Fall
Is There an End in Sight?

Dear Client: Since first BBD reported the colossal weakness in five of the six mega-brands a month ago, the numbers have only worsened. Consider these daunting volume figures for the four weeks ending August 9 in IRI all-scans (food, drug, c-store) released yesterday: -Overall beer volumes are down 4.1%. -Bud Light volumes down 8.6%, losing an entire share point. Pricing up 67 cents per case. -Budweiser down 13.8%, losing an entire share point. Pricing up 78 cents a case. -Miller