Mega-Brands Continue
Decline Are They Sick, Or is it Something Else?

Dear Client:Five of the the top six mega-brands in the U.S. beer business, which accounts for the lion's share of revenue in the industry, have failed to bring about a much-needed turnaround before the end of Summer, BBD analysis of IRI scan data show. Consider these troubling numbers for the 13 weeks ending October 4 in food, drug, and c-store IRI scans: -Bud Light down 7.3%-Budweiser down 13%-Miller Lite down 9.2%-Corona Extra down 4.9%-Heineken down 12.3% Only Coors Light continues